Manliness.com is a site for men, obviously. The brand’s writing style is direct, confident, and authoritative with a touch of casual masculinity. The tone and style of our articles are short, punchy, casual, slightly humorous, sarcastic, and informative.
The audience is 75% male and politically they are right, to center (that’s a guess). This magazine does not cater to the ‘woke’ or ‘PC-leaning’ crowd. The audience cares about women, drinking, cars, gadgets, sports, fitness, and entertainment.
Competition for Manliness are sites such as Mens Journal, Mens Health, Ask Men, Maxim Magazine, Muscle & Fitness, etc. The tagline is – Manliness: Stuff for Guys.
The main departments are FITNESS & HEALTH, NUTRITION & SUPPLEMENTS, WOMEN & SEXUAL HEALTH, and TECH.
The tone and style of our articles are: short, punchy, casual, slightly humorous, sarcastic, and informative. It should be written with its audience in mind. The audience is 75% male. Politically they are probably right, to center. Although we are not political and do not write articles about politics, the articles are not ‘woke’ or ‘PC-leaning’. The audience cares about women, drinking, cars, gadgets, sports, fitness, and entertainment.
SEO
For article ideas I go to my competitive sites who are well established and find their most-visited articles. I then use that article as a model and then write the article with a different direction. One thing I have been doing recently is adding a YouTube video to article pages for more exposure to help SEO efforts.
Examples:
Is 5’ 8” The New Short? https://www.manliness.com/is-58-the-new-short-navigating-height-and-confidence-in-a-world-obsessed-with-tall/
Digital Currency Warfare: https://www.manliness.com/digital-currency-warfare-how-cryptocurrencies-are-shaping-global-politics/
📺 YouTube Channel: [https://www.youtube.com/@manlinessdotcom]
MONETIZATION
Currently I do not have any form of monetization. This is because I have virtually no traffic. Once I have built up my traffic I will monetize my site. I may add advertising or I may add Manliness brand products to sell, or both.